該書(shū)成色:全新ISBN:9787802184824定價(jià):36.80出版社:中國(guó)宇航出版社出版日期:2009年作者:戴衛(wèi)平 蔡坤 編者:戴衛(wèi)平 蔡坤 版次:未知裝幀:簡(jiǎn)裝開(kāi)本:32開(kāi)本:未知頁(yè)碼:524正文語(yǔ)種:未知該書(shū)內(nèi)部編號(hào):《商務(wù)英語(yǔ)話題王》在編寫(xiě)時(shí)注意到了兩個(gè)重要問(wèn)題：一個(gè)是要提供給讀者一本全面精細(xì)、實(shí)用性強(qiáng)的口語(yǔ)書(shū)，為此在內(nèi)容涉獵的范圍廣度和內(nèi)容輔導(dǎo)的深度上都做了較大的拓展，讀者可以將它當(dāng)做一個(gè)語(yǔ)料庫(kù)。另一個(gè)是能夠使讀者在主題明確、分類(lèi)清晰的結(jié)構(gòu)中，直接瀏覽 欲知 的內(nèi)容，省時(shí)省力，讀者可以 隨想即現(xiàn) 的速度直取學(xué)習(xí)重點(diǎn)。第一部分PartI商務(wù)談判Unit1詢盤(pán)問(wèn)盤(pán)索要目錄Inquiryaboutcatalogue3詢問(wèn)折扣Inquiryaboutdiscount5一般詢盤(pán)Generalinquiries6具體詢盤(pán)Specificinquiries7Unit2報(bào)價(jià)報(bào)盤(pán)實(shí)盤(pán)Firmoffer10虛盤(pán)Nonfirmoffer11延長(zhǎng)有效期Extensionofquotation12無(wú)法報(bào)盤(pán)Noquotation14Unit3還價(jià)還盤(pán)價(jià)格Price17付款Payment18反還盤(pán)Counteroffer20Unit4買(mǎi)賣(mài)訂購(gòu)試訂Trialorder24續(xù)訂Repeatorder25部分接受訂單Partlyacceptorder27確認(rèn)訂購(gòu)Confirmorder28Unit5磋商價(jià)格到岸價(jià)CIF32批發(fā)價(jià)Wholesaleprices33無(wú)法打折Nodiscount35折衷讓步Concessions36Unit6開(kāi)標(biāo)投標(biāo)招標(biāo)Tenderinvitation39投標(biāo)Tenderparticipation41擔(dān)保Guarantee43投標(biāo)文件TheTenderDocuments44Unit7合資談判投資環(huán)境Investmentenvironment48投資政策Investmentpolicy50合資形式Formofventure51合資責(zé)任Responsibilityofventure53經(jīng)營(yíng)管理Managementandadministration55Unit8合同協(xié)議起草合同Drawupadraftofcontract58修改合同Reviseacontract60簽訂合同Signacontract61履行合同Performacontract63Unit9訂貨數(shù)量小批訂貨Smallorder68大批訂貨Largeorder69供貨不足Shortweight71數(shù)量折扣Quantitydiscount72Unit10商品質(zhì)量質(zhì)量要求Qualityrequirements76質(zhì)量不符Disqualification78Unit11商品包裝內(nèi)包裝Innerpacking82外包裝Outerpacking84包裝費(fèi)用Packingcharge86包裝破損Brokenpackages88Unit12貨物運(yùn)輸交貨Delivery92裝運(yùn)方式Modeofshipment94第二部分PartII商務(wù)信息Unit1商務(wù)信函正式信函Howtowritealetterinaformalsituation100信函措辭WritingEnglishbusinessletters103信件收費(fèi)Whatsthepostageontheseletters107信中事宜Talkaboutwhathasbeenmentionedintheletter109附寄建議Pleaseenclosetheproposal110加急快件Anurgentletter110Unit2信函格式標(biāo)準(zhǔn)回信Prepareastandardletterofreply114確認(rèn)訂貨的標(biāo)準(zhǔn)信函Standardletterforacknowledgingorders116標(biāo)準(zhǔn)催款單Usestandardreminderletterforunpaidbills117Unit3備忘錄信和備忘錄的區(qū)別Thedifferencesbetweenaletterandamemorandum121查找備忘錄Whereisthatmemorandum122收發(fā)備忘錄Didntyougetthememo123Unit4信息高速網(wǎng)上商機(jī)TradeandcommerceontheInternet127網(wǎng)上購(gòu)物Theunconventionalwayofshopping130聯(lián)網(wǎng)便利Theinternet131創(chuàng)建網(wǎng)站Settingupthewebsite132虛擬世界Thevirtualworld133信息高速路Informationhighwaysandtheinternet134Unit5商務(wù)郵件電子郵箱Email140發(fā)送郵件Sendanemail140規(guī)定和技巧Somerulesorskillsofemail143郵件聯(lián)系Keepcontactthroughemail145理想媒體Theidealmediumforconveyingmessagesofallkinds146郵件重要性Icantimaginelifewithoutemail148有效管理Howtomanageemailmoreefficiently149垃圾郵件Junkemails150Unit6電報(bào)交換安裝使用電傳機(jī)Installanduseteleprinter154電傳的優(yōu)越性Theadvantagesoftelex155Unit7發(fā)送傳真發(fā)傳真Sendthefax163收件人Whoseattentionshoulditgoto163發(fā)急件傳真Sendanurgentfax164傳真機(jī)故障Thefaxmachineisoutoforder165發(fā)送報(bào)告副本Sendacopyofthisreport166回傳真Areturnfax167發(fā)送成功SendSuccessfully168圖像傳真與文字傳真Photographanddocument169給波士頓發(fā)傳真SendafaxtoBoston170Unit8新型辦公設(shè)備新復(fù)印機(jī)Anewduplicator174最新自動(dòng)應(yīng)答系統(tǒng)Anewautomatedansweringsystem175使用投影儀Theuseofoverheadprojector178第三部分PartIII商務(wù)會(huì)議Unit1會(huì)前準(zhǔn)備會(huì)前通知Sendamemorandum185詢問(wèn)準(zhǔn)備事項(xiàng)Checkpreparation186會(huì)議提醒Meetingreminder187準(zhǔn)備就緒Beingready188Unit2會(huì)議開(kāi)始時(shí)間問(wèn)題Time192商談時(shí)機(jī)Therighttime193交談?dòng)懻揇iscussion194Unit3會(huì)議議程堅(jiān)持原則Sticktotheprinciple198提出意見(jiàn)Proposesuggestions200增加議題Addingitems201Unit4會(huì)議討論各抒己見(jiàn)Differentopinions207意見(jiàn)分歧Divergences209銷(xiāo)售討論Discussiononsales210定價(jià)意見(jiàn)Viewsonpricing212投資意見(jiàn)Viewsoninvestment213發(fā)展方案Developmentoptions215反饋意見(jiàn)Feedbackopinions216工作計(jì)劃Workplan218議題發(fā)言Itemspeech219F10董事會(huì)議Boardmeeting221Unit5會(huì)議總結(jié)安排布置Arrangeandplan227簡(jiǎn)要總結(jié)Abriefsummary228總結(jié)重點(diǎn)Mainpointsummarization230Unit6會(huì)議結(jié)束下次開(kāi)會(huì)時(shí)間Timeofnextmeeting235設(shè)置日期Setadate236第四部分PartIV商務(wù)往來(lái)Unit1公共關(guān)系宴會(huì)致詞Banquetaddress242雞尾酒會(huì)Acocktailparty243宣傳效應(yīng)Generatesignificantpublicity245周年慶典Companysanniversaryparty247新店開(kāi)業(yè)Openingofanewbranch248慶功宴會(huì)Partytocelebratethesuccess250禮品贈(zèng)送Presentsgiving251約見(jiàn)市長(zhǎng)Keepanappointmentwithmayor252Unit2獨(dú)家代理委派代理Appointyouasoursoleagent258申請(qǐng)代理Applyforbeinganagent259拒絕代理申請(qǐng)Declineagencyapplication261續(xù)簽代理協(xié)議Signagencyagreement263Unit3商業(yè)廣告廣告與企業(yè)形象Advertisingandbusinessimage267廣告與文化Advertisingandculture269廣告策略Advertisingstrategy270尋找廣告代理Lookforanadvertisingagency272刊登廣告Placeanadvertisementinamagazine273選擇商業(yè)媒體Selectionofbusinessmedia275媒體策劃人員Mediaplanners277實(shí)施計(jì)劃Carryouttheplan279廣告效應(yīng)Ettectofadvevtisement280Unit4市場(chǎng)調(diào)研市場(chǎng)調(diào)查Marketsurvey285市場(chǎng)定位Marketpositioning287目標(biāo)消費(fèi)者Targetaudience289查看銷(xiāo)售額Salesreview290勢(shì)態(tài)分析SWOTAnalysis291Unit5售后服務(wù)客戶滿意Customersatisfaction296詢問(wèn)售后服務(wù)Inquireaboutaftersaleservice298產(chǎn)品質(zhì)量調(diào)查Productqualityinvestigation299解決問(wèn)題Solvetheproblem301Unit6推銷(xiāo)產(chǎn)品上門(mén)推銷(xiāo)Doortodoorpromotion304電話推銷(xiāo)Promotionviatelephone306展會(huì)推銷(xiāo)Promotionatexhibition307商場(chǎng)推銷(xiāo)Promotionatstore309Unit7產(chǎn)品推介產(chǎn)品展銷(xiāo)Lookatourproducts313推薦產(chǎn)品Productrecommendation314介紹產(chǎn)品Productintroduction316賣(mài)點(diǎn)分析Sellingpoint317產(chǎn)品簡(jiǎn)報(bào)Makeaproductpresentation319產(chǎn)品質(zhì)量Qualitycontrol320新品發(fā)布會(huì)Productlaunch321新品演示Newproductdemonstration323新品推介Newproductpresentation325Unit8貿(mào)易伙伴美國(guó)客商AvisitorfromAmerica329合作展望Businessprospect331業(yè)務(wù)范圍Lineofbusiness332資信調(diào)查Statusreport334利好消息Goodnews335Unit9商家聚會(huì)展會(huì)報(bào)到Wecome340相關(guān)準(zhǔn)備Makepreparations341展臺(tái)搭建Setupbooths342產(chǎn)品展示Showtheproducts344Unit10產(chǎn)品發(fā)布功能介紹Introducefunctions349產(chǎn)品信息Productinformation350應(yīng)對(duì)問(wèn)題Faceproblems352Unit11新聞發(fā)布布置準(zhǔn)備Makepreparations357成功秘訣Keytosuccess358應(yīng)對(duì)詢問(wèn)Q A360第五部分PartV商務(wù)支付Unit1銀行賬戶在問(wèn)訊處Attheinquirydesk365賬戶類(lèi)型Typesofaccounts366開(kāi)立儲(chǔ)蓄賬戶Openasavingsaccount367開(kāi)立支票賬戶Openachequeaccount369注銷(xiāo)賬戶Closeanaccount370Unit2賬戶交易存款Deposit374取款Withdrawal375轉(zhuǎn)賬Transferbetweendifferentaccounts377匯入?yún)R款I(lǐng)ncomingremittance378匯出匯款Outgoingremittance379Unit3結(jié)算貨幣兌換外幣Foreigncurrencyexchange384匯率Exchangerates385結(jié)算貨幣TheCurrencyforsettlement387貨幣升值與貶值A(chǔ)ppreciationanddevaluationofcurrency388匯率波動(dòng)Thechangingexchangerate390轉(zhuǎn)移匯率風(fēng)險(xiǎn)Transfertheriskfromthechangingexchangerate393Unit4支付條件財(cái)務(wù)狀況調(diào)查Enquiriesaboutfinancialstanding400資信情況調(diào)查Enquiriesaboutcreditstanding402信用證付款PaymentbyL/C404催促開(kāi)立信用證UrgeopeningofL/C408核對(duì)信用證CheckanL/C411修改信用證AmendanL/C413付款交單PaymentbyD/P416托收貨款Makeacollection419分期付款Paymentbyinstallments422F10支票拒付Adishonoredcheck425F11防范拖欠Preventtheriskscausedbydelayinpayment427F12延遲付款Deferpayment429Unit5資金籌措申請(qǐng)擔(dān)保貸款Requestforaguaranteedloan435申請(qǐng)外匯貸款Requestforaforeignexchangeloan436申請(qǐng)短期貸款Requestforashorttermloan438申請(qǐng)延長(zhǎng)貸款期限Applyforanextendedloan440發(fā)行海外債券Floatationofoverseasbonds441第六部分PartVI商務(wù)招待Unit1迎接客戶迎接客人Welcometheguest448外商到達(dá)Arrivalofforeignbusinessmen449幫取行李Letsgoandclaimtheluggage450去賓館Onthewaytothehotel451抵達(dá)酒店Arriveatthehotel452路上寒暄Talkonthewaytothehotel453Unit2初次接觸自我介紹SelfIntroduction457介紹同事Introducecolleagues460Unit3參觀企業(yè)參觀工廠Visitafactory464公司簡(jiǎn)介Briefintroductionofthecompany465歡迎客人Welcomethevisitors466流水線車(chē)間Assemblylineworkshop467樣品室Sampleroom469參觀日程Visitingschedule470簡(jiǎn)要介紹Briefintroduction471辦公大樓Officeblock472介紹生產(chǎn)Introduceproduction473F10參觀結(jié)束Finishvisiting474Unit4商務(wù)交通轉(zhuǎn)機(jī)航班Connectingflight478預(yù)訂機(jī)票Reserveaplaneticket480查詢機(jī)票Askaboutplanetickets481改換機(jī)票Changeplanetickets482登機(jī)Boardtheplane483訂出租車(chē)Callforataxi485道別Saygoodbye486Unit5商務(wù)宴請(qǐng)中午宴請(qǐng)Lunchappointment492約定晚宴Dinnerinvitation493選擇酒品Orderwine494祝酒Toast495便餐Lunch496感謝邀請(qǐng)Thanksforbeinginvited497餞行晚宴FarewellBanquet498第七部分PartVII經(jīng)營(yíng)戰(zhàn)略Unit1網(wǎng)絡(luò)經(jīng)營(yíng)網(wǎng)上賺錢(qián)MakemoneyontheInternet503搜索引擎Searchengine505改良網(wǎng)站Improvewebsite506評(píng)價(jià)網(wǎng)絡(luò)經(jīng)營(yíng)EvaluateEbusiness508Unit2企業(yè)重組合并與收購(gòu)Mergerandacquisition513雙贏戰(zhàn)略Winwinstrategy514收購(gòu)計(jì)劃Potentialacquisitions515內(nèi)部重組Reorganization517新的組織機(jī)構(gòu)Neworganizationalstructure519Unit3企業(yè)文化跨文化合作Crossculturecooperation524管理與文化Managementandculture526公司價(jià)值觀Corporatevalue528企業(yè)的行為與責(zé)任Behaviorsandresponsibilities531Unit4人力資源招聘條件Jobrequirement535績(jī)效評(píng)估Performanceappraisal537管理人員培訓(xùn)Managementtraining539公司培訓(xùn)Companyretreat540